New Condo @ Serangoon Ville (Former HUDC estate Serangoon Ville) by joint venture firm Oxley Serangoon comprises partners including Oxley Holdings, Lian Beng Group, Apricot Capital, KSH Holdings and Heeton Holdings. It is situated in Serangoon North Avenue 1. The site area is about 296,913 sqft with a plot ratio of 2.8 and could yield over a 1,000 units.

The site is served by train stations such as Kovan MRT Station, Serangoon MRT Station and Lorong Chuan MRT Station. It is a short 20 minutes' drive to the Central Business District, City Centre, Orchard Shopping Belt and is  well-connected to other parts of the island via the Central Expressway (CTE). 
 

The nearest primary schools are Zhonghua Primary School, Xinmin Primary, Rosyth Primary School, and Chij Our Lady Of Good Counsel. Besides Serangoon Garden Secondary, Nanyang Junior College, St. Andrew Junior School, the Australian International School and LyceeFrancais De Singapour are also all in close proximity

​​There is a wide range of amenities and shopping nearby such as Serangoon North neighbourhood shops, Nex mall, myVillage @ Serangoon Garden, Hougang 1 mall,  Supermarkets (Fairprice, Sheng Siong, Giant, Cold Storage), Chomp Chomp Food Centre, Serangoon Garden Market and Food Centre, Serangoon Gardens Country Club. Besides there are also cluster of restaurants, cafes, bakeries and ice cream retailers at Serangoon Gardens.